How do you get someone to take action or change their behavior? The way to do it quickly is by changing metaphors.

Say you considered yourself a couch potato, and you wanted to lose weight. The first thing you should do is to change your metaphor so that you stop reminding yourself that you’re a couch potato. How about changing your metaphor to a lightning bolt?

I made this video for my other web site, called CustomerSecrets.com. In it, I explain how metaphors work.

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But did you know that this is a biblical technique?

In the book of Judges, we hear the story of Gideon. He had an inferiority complex, and God knew it. When the Angle of the Lord came to him, he was immediately given a new metaphor to change his attitude, which resulted in a change of behavior:

Judges 6:11-16 (NIV)

11 The angel of the LORD came and sat down under the oak in Ophrah that belonged to Joash the Abiezrite, where his son Gideon was threshing wheat in a winepress to keep it from the Midianites. 12 When the angel of the LORD appeared to Gideon, he said, “The LORD is with you, mighty warrior.”

13 “Pardon me, my lord,” Gideon replied, “but if the LORD is with us, why has all this happened to us? Where are all his wonders that our ancestors told us about when they said, ‘Did not the LORD bring us up out of Egypt?’ But now the LORD has abandoned us and given us into the hand of Midian.”

14 The LORD turned to him and said, “Go in the strength you have and save Israel out of Midian’s hand. Am I not sending you?”

15 “Pardon me, my lord,” Gideon replied, “but how can I save Israel? My clan is the weakest in Manasseh, and I am the least in my family.”

16 The LORD answered, “I will be with you, and you will strike down all the Midianites, leaving none alive.”

This is a powerful tool that you can use to help your customers overcome their fears of buying what you’re selling. Give them a new picture of what their future life will be.

Until next time, Be Fruitful.
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Scripture taken from the HOLY BIBLE, NEW INTERNATIONAL VERSION®. Copyright © 1973, 1978, 1984 Biblica. Used by permission of Zondervan. All rights reserved.

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