Tim Van Milligan on January 31st, 2011

What does logistics have to do with making money? Everything. That is why the people with the SJ temperament as defined by the Myers-Briggs Type Indicator (MBTI) have a knack for running business and making money. In his book “Please Understand Me II,” David Keirsey says that people with the SJ temperament have an aptitude […]

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Tim Van Milligan on January 20th, 2011

Getting the prospect to say “yes, I’ll buy” is the final objective. But how do you get there? What I call “Personality Marketing” techniques is the way to get it done faster. The other day, I came across a big mumbo-jumbo phrase called: Psychographics. It is another technique to find out what customers are like, […]

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