What does logistics have to do with making money? Everything. That is why the people with the SJ temperament as defined by the Myers-Briggs Type Indicator (MBTI) have a knack for running business and making money. In his book “Please Understand Me II,” David Keirsey says that people with the SJ temperament have an aptitude [...]
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Getting the prospect to say “yes, I’ll buy” is the final objective. But how do you get there? What I call “Personality Marketing” techniques is the way to get it done faster. The other day, I came across a big mumbo-jumbo phrase called: Psychographics. It is another technique to find out what customers are like, [...]
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