Email list management and creating wealth. You wouldn’t think of these as being biblical, but in a way they are.

When the bible was written, as you know, times were much simpler. One didn’t have to worry about email list management. It was an agrarian society, where people were farmers and raised livestock. So these two passages would have made a lot of sense:

Be sure you know the condition of your flocks,
give careful attention to your herds;
Proverbs 27:23 (NIV)


He who works his land will have abundant food Proverbs 28:19 (NIV)

I get a rise out of any passage in the bible that promises abundance. That means making money and living a life where you can enjoy “extra”, such as extra money, extra time, and better relationships.

So here we have a passage that relates working your land, and having abundance. Does that make sense to you? Sure. If you’re a farmer, you know that if you don’t work your land or if you don’t take care of your livestock, your going to be out of business soon.

But “working your land” means more than just picking fruit at the end of the season. It is a yearly process of preparing the soil, planting, watering, fertilizing, removing pests, de-weeding, and finally harvesting. The same goes with giving careful attention to your herds; it encompasses a lot of work, such as birthing in the springtime, daily feeding and watering, protecting the herd from disease, protecting from predators, keeping them safe during fowl weather, and mating the animals properly to breed the best qualities into the next generation. It is a lot of work.

But what is the reward of all that work? That’s right, “abundance.”

Now when you’re a farmer, there is no guarantee of abundance, and you know that perfectly well. You can often have a bad year where your crops are wiped out by a hailstorm or by a drought. It happens all the time, even today.

But here is the thing; if you don’t do all the necessary stuff of “working your land” or “giving careful attention to your herds”, I can guarantee you that you will have poverty.

I’m Not A Farmer!

You may be saying to yourself that we’re not a agrarian society anymore. What is the modern day equivalent?

If you’re an owner of any business, you know the answer already. It is whatever makes you money for your business. It may be your inventory on your store shelves. It may be your computer system, and keeping it free of viruses and malware.

More importantly, it is your customers – the ones that have already bought from you. When I read about working your land, the first thought that popped into my head was working my clients. It is email list management.

Like the passages say, it is more than just harvesting the money from your email list or customers. It is taking care of them. More than that even; it is taking care of them year round.

How are you taking care of them?

  • Do you feed and water them? In my business, I send out a bi-weekly newsletter than just gives them information.
  • Do you prevent predators from preying on them? To some people, this might mean keeping their personal information private. I see it more from the perspective of keeping my competitors from trying to steal them away from me. I am constantly watching for what they may do to try to get my customers to eat from their pasture.
  • Do you cull out the weaker ones? Not every customer is a long-term customer. There are some that will suck up all your energy, and yield very little in return. They need to be gotten rid of.
  • Do you prune the trees? The purpose of pruning is to make the tree more productive by encouraging growth in a pre-planned direction, where the best branches get the most sunlight. I take this to mean a VIP program to reward the best customers for buying from our company, and encourage them to buy more in the future.

I’m sure there are a whole lot more analogies that can be made. But you get the point.

Customer and email list management is an important part of your business. If you do things right, the chances of abundance are assured. If you neglect this important part of your business, there is guaranteed failure.

If you are not doing email list management to a high level, then I can predict that your profitability for this year is going to be about the same as it was last year. Maybe a little more, but probably no more than 10% better. How would you like 25-35% more profit this year than last? How about 141.1% more? That was how much better I did last year over the previous year.

My secret? It isn’t so much of a secret if you’ve been reading this blog. The golden key is more wisdom and knowledge. I increased my wisdom, and according to the bible, wealth will follow.

One of the big things I did last year, and I did again this year, was to attend the Influence Boot Camp offered by Dr. Kevin Hogan. It was more than just how to influence people to buy. It was about how to take care of your customers, like a farmer working his land, or a rancher taking care of his herd. I learned so much practical information that was easy to implement. That is what made my company accelerate a lot faster than my competitors. And here is what makes it really remarkable; it happened during the worst recession in my lifetime when many companies in the USA folded up and went out of business.

The information that I learned is still out there. It has been recorded on DVD and CD-ROM so that it can be listened to over and over again. I can’t recommend this enough for people that want to get on the influence super-highway and accelerate toward your dream future.

On the other hand, you can just sit back and hope that your crop will do OK this year. In that case, you might as well fold up shop now. Your competitors are going to steal all your customers away from you, because you refused to get more wisdom.

Go and get the Influence Boot Camp DVD’s of the Kevin Hogan Influence Boot Camp. You’ll never regret it.

Photo Credit 1

Photo Credit 2

Scripture taken from the HOLY BIBLE, NEW INTERNATIONAL VERSION®. Copyright © 1973, 1978, 1984 Biblica. Used by permission of Zondervan. All rights reserved.

Be Sociable, Share!

14 Responses to “Email List Management and Creating Wealth”

  1. I know that making an email list and doing a newsletter would make me 100X more profitable. I’ll do it someday. And I even have a list of peole to start with.

    Sabrina Peterson, NASM CPT,CES
    Corrective Exercise for Every Body

  2. Mark says:

    I especially agree with your advice on protecting your crops, or your lists… I work to earn my customers trust, I don’t sell their information, I am feel I know someone who can be of benefit to them I contact the customer and introduce the resource before sharing any of their contact information.

    Leveraging Relationships for Long-term Profit

  3. Great little shot of wisdom about taking care of your customers and doing all the things you need for a prosperous harvest even if there’s a good chance a storm could destroy it.

    As you said, we know the result if we don’t til the soil and prune the trees.

    The Success Secrets

  4. Mike Norris says:

    Its amazing how you are relating everything to the Bible and finding all of these relevant passages. Protect your crops, protect your lists. Also I like the part about increase my wisdom , increase my wealth. Great job.

    Safety Is Everyones Business

  5. Sonya Lenzo says:

    Great analogy. I like to take care of everyone around me.It just makes sense. But I love how youre relating it to Bible verses!
    Sonya Lenzo

  6. Mike Casey says:

    Great analogy. I have found this out building my list over the years for my current company. It is very important to protect your customers.

    Mike Casey

  7. Peggy Larson says:

    I just love this blog! You convey a lot of wisdom and the thing is for us to follow the advice, which is generally the difficult part. Keep it coming and hopefully there’ll be some follow-through on the readers’ part!

    Peggy Larson
    Quilting – Colors and Fun!

  8. I lost the list i had been building for 5 years when the gremlins got into my computer last month. It’s very depressing. It’s hard to even think about. Good analogy.

    Lisa McLellan
    Babysitting Services, Nanny Services, and Nanny agencies

  9. Great post! An email list is soooooo important, but keeping up with it is even of greater importance!

  10. Shane says:

    Sounds like it’s still work but I’m glad “by the sweat of my brow” is more of a figure of speach now.

    Hypnosis – Change Your Thoughts and Change Your Life –

  11. David says:

    Building your email list is about building long term relationships.

    Bay Area Roofing Contractors

  12. Dale Bell says:

    When you talked about pruning I thought of how I describe the need to fire clients, I call it pulling the weeds if you dont pull the weeds they choke out the good ones.I am looking forward to the email and newsletter portion of the course.

  13. Great post in that we need to cultivate our wealth and business or there will never be abundance.
    The metaphor reminds us to take care in what we do.
    Jen B
    The Harwood Group – Tinnitus, Chronic Illness, Fears, and Anxiety

  14. Your email list is comprised of people who wanted more information from you. They are built in customers! As much as we want to get new people to do business with, you have to maintain contact with the people you already have connected with. They will still be around when the times get tough.

    Fun and Free Activities