The third time he said to him, “Simon son of John, do you love me?” Peter was hurt because Jesus asked him the third time, “Do you love me?” He said, “Lord, you know all things; you know that I love you.” Jesus said, “Feed my sheep. – John 21:17

What does it mean to “Feed my sheep?” This web site is about tapping into the way to make money, God’s way, so I thought I’d look at this passage from that perspective. In this sense, I’m reminded at how my own local church is crumbling and the membership is dwindling. One issue that strikes me is that the sheep aren’t being fed. The people come to church on Sunday, and instead of receiving nourishment, they are given a big heaping plate of shame. You know, they get a sermon on how that the room is full of people that are supposed to be Christians, but they don’t act like it.

And then people start looking around, wondering who it is that isn’t being caring enough. Because certainly it can’t be me — even though the preacher is pointing his finger at you.

Personally, when I hear sermons like that, it doesn’t make me want to invite others to come to church. Really, it doesn’t. Can you imagine saying to a friend: “come to my church this Sunday; the pastor is going to do another sermon on love and relationships. I’m sure you’ll get a lot out of if.” And deep down you know the point of the message is that you’re not being loving enough, and your relationship with the Lord isn’t deep enough.

Or maybe the sermon is going to be about “sacrifice,” and how we need to be more willing to help others. Asking the “sheep” to sacrifice is not “feeding them.” You don’t invite people to come over to your house for dinner, and then greet them at the door with the question: “what did you bring?”

The point I have is that, on occasion, I’d like to hear a sermon that fills my soul, not another one that drains me.

That brings me to your work life. The message here is that your customers (your sheep) are hungry and want to be fed. They want someone to feed them — and here is the big take away — they want “nourishing” food that tastes good. They don’t want subsistence food like bread and water. They want to be spoon fed.

Are you providing them with fantastic service, or are you giving them just the basic level of that will keep them from bitching at you? If you’re not creating raving fans (as they are called), they aren’t going to tell (and INSIST that) their friends to come to you for food.

Feeding the sheep is a lot of work. Yes I guarantee you that it is. But so few businesses are doing it. But then again, so few businesses are booming and have raving fans.

One final comment… If you work for someone else, know that your boss is the sheep. The sheep is any person that relies on you to provide for them. You’re not the sheep at work, you’re the provider and it is your job to provide for your bosses needs. You’re the sheep when you’re the customer, not at work.


Scripture taken from the HOLY BIBLE, NEW INTERNATIONAL VERSION®. Copyright © 1973, 1978, 1984 Biblica. Used by permission of Zondervan. All rights reserved.

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