The Bible, as I’ve said many times on this web site, is a great book for getting powerful money making tips. It amazes me the nuggets of gold that it contains that can be applied directly to obtaining personal financial wealth.

Today, I want to look at something that doesn’t seem like a money-making tip. That is to “forgive” those that wrong you, and then to bless them.


I want you to think about this from the perspective of making money. I know that this is hard, and you’re probably not seeing the reward for forgiving others and blessing them. So I’ll tell you how it works for making more money. This is an investment!

When you make an investment, what you’re doing is paying now, and reaping the results sometime in the future. Obviously, we want the results as soon as possible, but many times, you don’t see the fruition for a long long time. That is part one of the formula.

The second part is that the person you forgive is probably not the one that is going to be the one that provides the reward for your investment.

Here is how I see this investment working. Imagine you are watching a mom and her son at the breakfast table. The son spills his milk.

The mom says to the boy: “I forgive you Tommy, but please try to be more careful in the future.”

Now, imagine you are witnessing a verbal tussle between a parent and her teenage daughter. It might go something like this:

The teenager feels he was wronged, and tells the parent so: “You told me you were going to pick me up at exactly 4:30, and you didn’t get there until almost 5. Now I’m late for … grrrrr”

The parent looks at the daughter and says: “I’m so sorry. I was stuck in traffic. Will you forgive me?”

“No. You should have known there was going to be traffic and left home earlier. “ says the daughter.

As a bystander, can you tell which person is the adult in each of these situations?

That’s right. It is easy to tell them apart. The person that forgives and the person that asks for forgiveness “is” the adult.

Now image you were a customer. Which person in each of these situations would you rather do business with?

This is a no-brainer decision. You always want to do business with the person that is more “adult.” Right?

That is why it makes business sense to forgive people, and to ask for forgiveness when you’ve wronged someone. SOMEONE is ALWAYS watching your actions. And it is usually a prospect that you want to do business with.

You have to get this driven into your head. The act of forgiving and the act of asking for forgiveness are two powerful ways to advertise yourself to future customers. You demonstrate in advance that you are an adult, and that you take responsibility for your side of the transaction. You don’t blame others, and you don’t act like a victim. This is a powerful way to prove that your different to your potential customers.

It is therefore an investment in future business the acts of forgiving and asking for forgiveness.

Whenever someone hurts us, our natural inclination is to get even. In other words, to take retribution on them.

This is a common advertising theme, and I’ve written out it extensively in my booklet “Emotional Copywriting Revealed” (which you can get today for just 99 cents on Amazon). What I don’t tell you in the booklet is that this is one of the most powerful tools advertisers have to get you to buy their products – today – not tomorrow. It is a fast acting trigger, which is why it is used so extensively.

But the desire to get retribution has an Achilles heel. As soon as someone asks for forgiveness for the wrong that they’ve committed, the desire to get retribution is completely extinguished.

I’m sure you’ve seen plenty of examples of this in your own life. You’ve gone to return a defective item to a store, and you’re spitting mad. But then the customer service representative for the store makes a genuine apology. Immediately, you feel like all the hot-air has come out of the situation.

In a way, you feel let down. You wanted retribution so bad, and now you don’t get to take it.

I’m sure you’ve even watched this same situation happen to other people too. Once the apology has been made, and the customer continues to be angry, what do you think of them?

“Dude… the store manager apologized. Give them a break,” you might say to them. Right?

Think about this… What happened? You, as the outside observer, have now taken sides with the merchant. You are more likely to do business with them, aren’t you? That’s pretty powerful, isn’t it?

“Do not judge, and you will not be judged. Do not condemn, and you will not be condemned. Forgive, and you will be forgiven.” — Luke 6:37 (NIV)

How to shorten the time lag between making the investment, and reaping the rewards?

The first way is to make your apology public. Make sure as many people hear it as possible. Obviously, it has to be genuine.

As soon as you do, people notice, and will now take your side.

You go from being the goat, to being an underdog. And American’s love to root for the underdog.

The second thing you can do to shorten the time lag of your investment, is also found in the Bible. Bless your enemy.


Do not take revenge, my dear friends, but leave room for God’s wrath, for it is written: “It is mine to avenge; I will repay,” says the Lord. On the contrary:

“If your enemy is hungry, feed him;
if he is thirsty, give him something to drink.
In doing this, you will heap burning coals on his head.”

Do not be overcome by evil, but overcome evil with good. Romans 12: 19-21 (NIV)

This morning, I was trying to help a customer in Europe find a local supplier for their rocketry needs. My company, Apogee Components, cannot ship rocket motors outside of the USA. So I found a supplier in Europe that had the items the customer was looking for.

What I discovered though, was that the European supplier has stolen some images off of my web site. We did not give him permission to use the images, because we are not the manufacturer of the items and we can’t resell them to other dealers. What he did was downright dishonest.

I was all charged-up for retribution, and then I remembered I was writing on this particular topic here on this web site.

I’m supposed to forgive him, and bless him. So I did. But I will remind him not to do it again as I tell him that I forgave him.

And as far as the blessing goes, I’m still giving him the customer referral that started this whole thing.

I fully expect to reap the rewards of this situation. I’m just hoping that it comes sooner rather than later.

Until we meet again, “Be Fruitful.”


P.S. If you’d like to learn more secrets of making money, take a look at my recent DVD series: The Personality Marketing Manual. It will show you how to recognize the buying styles of different people, so that you can craft a specific message that they want to hear.

Scripture taken from the HOLY BIBLE, NEW INTERNATIONAL VERSION®. Copyright © 1973, 1978, 1984 Biblica. Used by permission of Zondervan. All rights reserved.

Be Sociable, Share!

Comments are closed.